Working as a cretive technology consulting capacity I helped guide the colloaboration between Cathay Pacific, Publicis London, and Solarflare Studios.
Cathay wanted to celebrate the premium travel lifestyle brand’s partnership with LW Theatres and to bring ehe creative proposition 'the magic that starts when you take a seat' to life.
A demonstration that flying with Cathay Pacific is as much of a memorable experience as a night at the theatre. The approach draws parallels between the premium experience passengers enjoy aboard Cathay Pacific flights and the atmosphere of London's West End theatres.
They didn't just want to place an ad; they built a multi-sensory sanctuary, turning a night at the London Palladium into a luxury flight through the clouds.
Bypassing the building's physical limits via non-invasive digital portals that blended seamlessly into the historic architecture, taking custom LED screens masked behind the suite’s Victorian window frames, and displaying real-time 3D flight paths that simulate taking off from London and landing in Hong Kong, Tokyo, or Sydney.
To add to this integrated 3D interactive spatial audio moved in perfect sync with the visuals, completely isolating guests from the chaotic theatre crowd.The ResultsMetric ImpactReach Seamlessly engaging 3.5M+ annual theatre-goers.
Credits:
Agency: Publicis London
Production: Prodigious
Tech Studio: Solarflare Studios
Audio: 1.618 Digital