Press kit in an ‘official’ military style infection test (Personal Screening Protocol) for our targets to conduct before and after playing the game. As gamers who link the ‘Resistance Retribution’ game to their PS3 can ‘infect’ their PSP with added features – a unique feature of this game. The kits consisted of a special PH [...]
Loud Enough
Small Loud Enough kids’ earphone sets were packaged inside large cubes of polystyrene. These polystyrene cubes were hand delivered to key journalists. Upon opening there was the message ‘You can never be too careful’ and then they were directed to a website where they listened to a rap song about the product benefit – protecting [...]