Serving up a fine advertising experience.
You never notice how much an electric tram looks like a lobster until someone points it out - then you can't stop seeing it.
To amp up the sponsorship by Visa of Wellington on a Plate, we created giant lobster bus advertisements that delivered our message around Wellington city in the lead up to the event.
The campaign had people seeing lobsters on buses long after the advertisements were removed.
Agency: TBWA Auckland
CD: Andy Blood