Insurance is about much more than making sure 'things' are covered. That's why we went on a mission to discover what State Insurance customers really treasured - so we could do everything in our power to protect those items.
Following a nationwide survey that revealed the items New Zealanders cared about most, we gave away fireproof safes, car immobilisers and more to keep their most beloved objects safe. Unlike other insurance companies, we took the proactive step of offering extra caution - because we know that some things can never be replaced.
This was all brought to life via ads that featured a combination of stop-frame animation and 3D. The campaign was so successful, State Insurance wound up significantly increasing the number of giveaways.
Client: State Insurance
Agency: Colenso BBDO
Writer: Matt Watts
CD: Michael Barnfield
ECD: Nick Worthington