Refreshing an iconic Coca-Cola brand: the ‘world-famous in New Zealand’ L&P.
The brand needed a refresh – but we had to do so in a way that acknowledged its beloved heritage.
So we got the target market to compete with their mates – and the rest of the country – to share the best trick shot on Snapchat.
The campaign made a few people internet-famous, and it paved the way for a rebrand without the usual public outcry. All while stealthily encouraging recycling.
Client: Coca-Cola Amatil
Agency: Saatchi & Saatchi NZ
Writer: Anthony Wilson
ECD: Guy Roberts, Corey Chalmers
Design: Marx Design