We created a prototype using embedded cameras and sensor technology in rugby league jerseys, to provide fans with live action first-person views, haptic tackle feedback, up-to-the-second player statistics, and more – all through their Vodafone mobile.
The jersey was even tackle-tested.
// Currently under consideration.
Client: Coca-Cola Amatil
Agency: Saatchi & Saatchi NZ
Art Director: Melissa Brinsden
ECD: Regan Grafton, Tony Clewett