Riding bikes to work is not only great for people’s health; it’s also good for the economy. But rather than just tell people, we wanted to show them.
It’s our proactive way of changing the world, one Friday at a time. A social movement about getting more people riding at least one day a week – and what better day than Friday?
Joining the movement is as easy as going riding on a Friday, encouraging others to get on their bikes, and sharing #friding.
Visit friding.org for more friding.
Co-creator: Greg Wood
Images & design: Nick McFarlane