Kurt Strong | Surf it, scroll it, pause it, click it.

Press kit in an ‘official’ military style infection test (Personal Screening Protocol) for our targets to conduct before and after playing the game. As gamers who link the ‘Resistance Retribution’ game to their PS3 can ‘infect’ their PSP with added features – a unique feature of this game.

The kits consisted of a special PH test, gloves, mask, instruction manual and of course the PSP game sealed in a sterile container. A 100% coverage rate was achieved from the gaming journalist that the kits were hand-delivered to by our ‘Biohazard team’. It was featured live on New Zealand’s Channel 4 tv station. Gamefreaks, New Zealand’s leading games publication, gave Resistance Retribution a full page write-up that also went into detail about the press kit. One reviewer by his own accord uploaded his testing experience to YouTube and this was also featured as ‘Editors Pick’ on the landing page of stuff.co.nz. There was a ROI of $65 for every $1 spent on producing the packs.